Thats Bone, and the lettering is something called Silian Rail...
Business cards arrived today. Moo really are the Business when it comes to this stuff. Simple to use, prompt turnaround and absolutely cracking finish.
Its not actually Bone or Silian Rail either its a Vellum background with the Lettering in IM Fell and Maximilian Regular.
Maybe not quite up to the standard of Paul Allen but the Satin/Matt Finish is pretty super.